# Entelech Brand Book

> The visual and verbal identity of Entelech, an AI-native deploy agency. Idea: potential, made actual (Aristotle's entelechy).

## Logo
The "deploy line": dashes that grow longer until they become a solid bar landing on a gold point — a plan turning into a running system. Wordmark: lowercase "entelech" in Geist SemiBold. Compact mark (dash, bar, point) for icons.

## Colour
- Fresco sky #0590F5 (primary, posters and web)
- Lapis #1F3A9C (depth)
- Night #0B1426 (dark bands)
- Gesso #EEEFEA (ground)
- Gold #C9A043 (the telos point only)

## Typography
Geist (headlines, UI), EB Garamond italic (one phrase per headline, taglines), Geist Mono (labels, data).

## Imagery
Old-master painted figures on a flat sky-blue field, each showing before and after in one frame: a sculptor freeing a figure from marble, an acorn whose shadow is an oak, a sketch that flies, the last stone of an arch, an unveiling. Modern type on top.

## Voice
Exact. Calm. Accountable. Deployed. Name the system, give the number. Avoid hype words (revolutionise, unleash, game-changer).

Website: https://entelech.ai · Contact: hello@entelech.ai